What does it take to make an IP that’s worth something? We all love creating gaming worlds but how do you go from a hex map with some notes to an IP that makes money - that could become novels, tabletop games, video games, and more? Chris Birch, founder of Modiphius Entertainment, creator of the Achtung! Cthulhu IP will be discussing what it takes to create a great IP, the process of creating it, and how might one day see it launched around the world. Using examples from Achtung! Cthulhu and his experience of launching other brands, as well as a major new IP Modiphius is announcing soon you’ll learn some of the inside secrets of taking your ideas from zero to hero!