Korea Zone

The immersive Webtoon universe

Enter the world of Korean digital comics and discover the medium that has conquered global pop culture. Inspiring materials, a unique visual setting and a meeting with Joo Ho-min himself – the legendary creator of webtoons – this is what you are getting yourself into. It is a space where you will see how stories that absorb millions of readers around the world are born. Please be warned: you may leave with a new TBR list.

The resounding pulse of K-pop

Feel the energy that drives one of the greatest musical phenomena of the modern world. A dynamic space full of music, dance and interactive attractions will allow you to be transported into the very middle of the K-pop universe. Whether you’ve been a fan for years or are just starting out – we guarantee: it’s gonna be hard to stand still here.

Fascinating culture and tradition

Travel back in time and discover the richness of Korean heritage. Exhibitions inspired by the country’s history are combined with interactive zones where you can try your hand at calligraphy, traditional games, or you can immerse yourself in the retro-Korean atmosphere. This space shows how the past intertwines with the present.

Intriguing myths, ghosts and mysticism

Discover the darker side of Korean culture. Learn about the beliefs, house spirits and stories that have shaped people’s imagination for centuries. Exhibitions and zones inspired by horror and folklore will allow you to take a peek into the world of mysteries – and maybe even learn about your own destiny.

Thrilling cinematic worlds

Let yourself be drawn into stories that have delighted viewers around the world. Immersive experiences inspired by K-dramas and Korean cinema will put you right in the middle of exciting stories. This is the perfect opportunity to enjoy the atmosphere of productions that define modern storytelling.

Joo Ho-min

Joo Ho-min is a master of storytelling and a pioneer of the first generation of Korean webtoons (digital comics). He caused a worldwide sensation with his masterpiece Along with the Gods. Known for his extraordinary ability to weave traditional Korean mythology into modern narratives close to everyone’s hearts, Joo conquers the hearts of readers, touching on the deep themes of life, death, and human relationships.

His influence goes far beyond the digital canvas – the film adaptation of Along with the Gods broke all records, attracting more than 26 million viewers and forever changing the landscape of Korean pop culture.

Lee Kang-san

Master Lee Kang-san is a dynamic figure of the young generation in the field of traditional Korean performing arts, specializing in Samulnori (playing percussion instruments) and Talchum (dancing with masks). As a graduate of the prestigious Korea National University of Arts, he gained worldwide fame thanks to his solo performance with EXO boyband at the Closing Ceremony of the 2018 PyeongChang Winter Olympics.

Lee continues to push the boundaries of traditional art by appearing in popular media, including the short film “Apple”, famous TV series, and campaigns for global luxury brands such as GUCCI. Being a certified heir of National Intangible Cultural Heritage No. 7, he actively performs around the world, sharing the explosive energy and richness of Korean culture with an international audience.

Kim Yeon-woo

Like many artists, she has loved to draw and create comics since she was a child. In school, she often scribbled on the margins of textbooks or on the bench, so that teachers would not notice. Over time, her passion deepened and she wanted to share the joy of drawing with others, which is why she began to publish her works on social media. It was these drawings that gave her the opportunity to debut as an artist as soon as she reached adulthood. 

She began her career as a young adult, and although there were many ups and downs along the way, it was her persistent desire to create comics that led her to publish the book “The Omniscient Point Of View Of An Unrequited Love”. She is immensely grateful to the world for being able to continue to draw comics.